Christ being manipulated by culture

I am all about the Church engaging culture, or as Neihbur labels it, Christ transforming culture. However, this article in the Philadelphia Inquirer is very bothersome:

From Dec. 4th, 2005 Philadelphia Inquirer

Hyping 'Narnia' to Christians

Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon. Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it's offering a free trip to London - and $1,000 cash - to the winner of its big promotional sermon contest. The only catch is that the sermons must mention Narnia, based on the hugely popular Passion of the Christ.

So next time your minister mentions Narnia in her sermon, you can see if she has soldout to Disney.